These days, making a business successful is not that easy. First of all, the idea of starting a new business is to be thought of. After getting the idea, the acquisition of land, the construction of office or company, recruiting and employing the staff, the manufacturing of products or services, delivering the products or services to the customers, is followed by.
Even after following so many steps and performing so many tasks, sometimes, a business may or may not achieve success. What can be the possible reason for the failure?? The reasons can be many to think of, but one of the reasons which possibly can ruin all the efforts is a Dissatisfied Customer.
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If one wants to make his/her business successful, then he/she must make Customer Feedback and Customer Satisfaction as his/her priority. As they say, “ A Happy customer is a repeat customer” And “A Dissatisfied customer is an Opportunity”. Therefore, customer satisfaction should be one’s top priority. Now let’s study in detail the importance of customer and customer satisfaction.
- A customer dissatisfied is a customer lost
Now let’s suppose we have performed all the necessary tasks to set up our business and are running it effectively. But when it comes to providing quality service or knowledge to our customers, we are lacking behind.
For example, we are practicing price discrimination between two customers which is indirectly causing dissatisfaction in one of our customer. Think about it? Will that dissatisfied customer ever return back to our shop? The answer is No, and hence we lost our precious customer.
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To prevent this, there are numerous customer satisfaction softwares in the market. For example, one can refer to ‘NPS software’ and further prevent customer dissatisfaction.
- A happy customer is a repeat customer
Further, let’s reverse the above case now and assume that while running our business we are practicing Price Equality i.e. we are charging every customer with the same price for the same product. What will this practice lead to? The answer is Customer Satisfaction.
When a customer will feel that he/ she is being treated equal to all other customers, it will lead to Trust building within the customer. This trust will cause the customer to repeat again and again to our business.